P&G’s Behind the Paw Pet Influencer Summit

This entry is part 2 of 4 in the series Behind The Paw

We have returned from the Iams & Eukanuba Behind The Paw Influencer Summit and it was super interesting.  In my post earlier this month Iams and Eukanuba: Behind The Paw, many of you posted questions both here on our Conservation Cub Club and also on our The Tiniest Tiger facebook page.

There were many great questions on different topics. One topic in particular that keeps surfacing and brings  the claws out in some people is the unsubstantiated rumor that Iams & Eukanuba participate in animal cruelty. The comments almost always refer to  the same old pieced together video that was released nearly ten years ago. I want to get this out of the way in this first post so that we can move on to talk about interesting and helpful topics like feline nutrition.

I took the opportunity to post photos taken at the P&G Pet Care Health & Nutrition Center on our facebook page but I didn’t say where the photos were taken.  Some of the comments were; Is it heaven?, a luxury day care facility? a golf course?  Many commented how happy and healthy the dogs and cats looked in the photos. That is what we saw too during our visit, happy, healthy pets!

So what is all the fuss about?  This is what is at the root of the rumor.

[Read more…]